10 advantages of advertising brochures
Tech mistake |Despite the strength of new digital media, traditional advertising brochures continue to be an effective marketing tool both to take care of the corporate image and to stimulate sales. We collect the ten main advantages of brochures printing at 55printing:
The advertising brochures printing are adapted to the needs of all types of advertisers: companies, liberal professionals, public institutions, associations, etc. In addition, it is possible to make use of them to carry out all types of promotional actions: from the commercialization of new products to the opening of new stores, through the announcement of special sales offers.
One of the huge benefits of brochures printing is their small format, which makes them very convenient to handle for the reader. In addition, they are also independent of the internet and the electric current.
Advertising by mean of brochures printing can be distributed through multiple channels: by mail, at the point of sale, or in the entrance hall of the company, or at fairs and congresses. In addition, it is possible to accompany your distribution of other promotional products such as letters or catalogs.
Advertising brochures printing is cheaper option than catalogs, outdoor advertising actions or press advertisements. That does not mean, on the other hand, that you have to neglect your design. In any case, it is easy to adapt them to the corporate image of the company.
Evidently, and due to its reduced format, an advertising brochure does not contain as detailed information as a web or catalogue can contain. On the other hand, its content can be used to encourage the customer to purchase. The key is to awaken the curiosity of the reader by the offer of products and services of the company and encourage him to visit it.
- Easy and fast to produce
From the conception of the brochure to its final printing, few weeks pass. If the company is faced with the launch of a new product or service, the advertising brochures can become its great allies, since its production is very fast and simple.
An advertising brochure contains in most cases little text and many images. It is about informing the client in a few words about the offer of products and services of the company and installing him to visit it. The attractiveness of the brochures for the potential client also increases if you attach discount coupons or response forms.
If we accompany an advertising brochure of codes to download online discount coupons or response forms, we can easily measure its effectiveness.
Compared to other marketing instruments, advertising brochures have a high degree of effectiveness, which is also achieved in a very short time. The efficiency is even greater if special offers are included, such as rebates or discounts.
- Oriented to the target audience
Hand in hand with advertising brochures, it is possible to connect with the target audience without investing too much money.