General Data Protection Regulation:

Tech mistake |As the most substantial innovation regarding data secrecy, General Data Protection Regulation (GDPR), serves as the inclusive regulation on privacy and data protection for the European Union (EU). The GDPR aims primarily to mandate supremacy to the individuals over their discrete data processing. It protects and restricts any information relating to any discernible natural person, thereby, limiting the individual’s profiling in the future.

Tasks Performed by Controller and Processor:

It is necessary to understand the obligations performed by the controller and the processor.

  • Considering the purpose and the scope of data processing along with the risks of jeopardisesregarding human rights and liberation of individuals, the controller must facilitate the exercise of data subject rights along with the implementation of appropriate organisational and technical measures to ensure the data processing within the limitations of regulation.
  • The processor assists the controller to ensure compliance with the ordinance. The processor cannot engage any other processor without the written authorisation of the controller.


GDPR gives the right of compensation to the person, whoever suffers from the transgression and controller will be liable for restitution. Furthermore, GDPR imposes fine exclusively for data protection, which must be eloquent, proportionate and impeccable. But fine imposed for each case are distinct, owing to diverse circumstances of the case.

Incommensurable Penance:

The authorities have a statutory tabulate of criteria for deciding the level of penalty. Nonconformities like dereliction to fulfil regulations to commute the damage, deliberate infringement, and disregard for compliance with the authorities may lead to an intensification of sanction.  For stern defilements, as cited in the Article 83 (5) of GDPR, authoritiesmay inflictchargesof up to €20 million or 4 % of the global gross revenue of the firm for the previous tax year in case of an undertaking.

Moreover, even somewhat lesser stern defilements may lead to fines of up to € 10 million or 2% of the global gross revenue of the firm for the previous tax year in case of an undertaking. As per the EU Court of Justice, “the concept of an undertaking encompasses every entity engaged in economic activity, regardless of the legal status of the entity or how it is financed”.

Therefore, concerning a legal person, an agreement shall also consist of a corporate entity and natural persons along with one individual company. Thus, in one covenant, a group is treated as one entity, and their accumulative turnover would be employed to gauge the fine concerning GDPR infringement by any one of its member companies.

Fact-finding examination:

Comprehensive research of EU’s data protection framework, GDPR, on adtech industry insinuates that directive has efficaciously decreased the number of ad trackers utilised by websites. The analysis based on a studyencompassed the monitoring of 2,000 most visited domains by US or EU residents. They compared the results with the assessment of IP addresses before the enactment of the rule with those of one month after the endorsement. While comparing July (post-GDPR) and April (pre-GDPR), the conclusion came out that smaller tracker players lost 18-30 per cent of market share.

Therefore, to avoid retribution by GDPR, its necessary to educate and document the clients and attendees, about practising and appraisal of confidential data, to obtain their consent.  It is feasibleby making certain disclosures to data subjects before collecting their information.