Tech mistake | I’ve already written about how to optimize your Google Places page. And how to get reviews for it.
But recently I’ve been asked a lot by local business owners about how to improve their Google Places rankings. Once you have optimized your Place page, it comes down to five things which I am about to explain.
#1 – Business Listings
Getting ranked high within Google Places comes down to Google verifying that your business is real. It does this by determining how often your business name, address and phone number (NAP) is cited or listed on the internet. It’s the exact same as how backlinks act for search engine optimization. The more you have, usually the better your search rankings will be.
The easiest way to get cited or listed is to submit your business to local and national business directories. We offer a service of listing your business in the top 25 directories you are not listed in. Learn more about our citation building service.
#2 – Consistent NAP
The way your business NAP is listed in these directories, on your websites contact page and within the Google Places page must be consistent and up to date. Here’s how to ensure your business NAP is consistent across the web. Google website crawlers will get confused should you have a different NAP listed on various directories.
To make sure your NAP is consistent, do a search for your business. Click to see what every listing of it looks like. If the information is incorrect on a website, contact them and have it changed. This is something Woodfellow Flooring had to do as their business address changed. We offer a citation report service where you will find all citations of your business. Click to learn more about our citations report service.
#3 – NAP On Website
You will also need to list your business name address and phone number on your website. I’ve read other SEO companies say it’s good to have it in the footer or header of your website so it shows on every page. I’ve found that it’s fine to have the name, address and phone number listed on the contact page. Bonus points if you do so using the Schema markup.
There is one more thing that should be on your contact page:
#4 – Embedded Google Map
If you go to our contact page, you’ll see an embedded Google map. It’s good practice to have your businesses Google Places listing embedded on your contact page. This way Google can be certain you are located at the address you have listed by confirming that with your Places listing.
Embedding is easy. Simply search your business name while in Google Maps. Once you have found it click on three lines beside your business name in the search bar on the top left. Then you can click on “Share or Embed Map”.
Once that is selected, click the embed map option at the top of the pop up box. Then copy the iframe code and paste it into your contact page.
The last and most important factor to improving the ranking of your Google Places page is coming up next.
#5 – Reviews
You need to get everyone to review your page. This blog post and this blog postcover two easy ways to get more Google reviews.
Think about it. If Google sees a page with 20 or more reviews, won’t it want to show that page in the mapped listings over a page that doesn’t have any reviews?
This falls in line with Google’s approach to search. Providing the searcher with the most relevant search result and business.
Once you have changed what is above and still notice your rankings are low, then you might need to have your business cited more. You can do this two ways.
- Find out where those competitors who rank higher than you are cited. Do a search for their business and if they come up in a directory, find out if your business is listed there. If it’s not, add it.
- Take advantage of our citation building service.
Much like SEO, Google uses business citations as a means to provide their searchers with the most relevant businesses within the Google Places rankings. Follow the instructions I have laid out in this post and watch your rankings improve. If you need help with your rankings, visit our Google My Business packages page for different packages and services aimed at improving your rankings.
The article was originally published here.